Lead Liaison is a marketing automation and lead management tool, which provides solutions such as lead nurturing, lead distribution, and lead tracking to help its users keep track of those important leads, covert and engage more website visitors, and build stronger relationships with customers, prospects, and partners. Lead Liaison’s Lead Management Automation (LMA)™ platform connects with Administrate to send qualified, nurtured leads directly into Administrate’s CRM.

Integration Summary

Vendor: Lead Liaison

Requires: Administrate & Lead Liaison Account

Keep Track of Your Leads
Lead Liaison’s Lead Management Automation allows you to pull lead details into Administrate’s CRM, meaning your Sales team will instantly have access to any qualified leads which are created through your marketing activity. Each new record pulled across from Lead Liaison will be created as a new opportunity, so it’s really easy for your Sales team to keep track of any new leads, and start to work through your sales process with them.
Push Leads When You Need To
Lead Liaison’s integration with Administrate means you can choose exactly when you push your lead across to Administrate for your Sales team to pursue. You can choose to ‘Sync to Administrate’ as part of an automation which you have set up within Lead Liaison, as well as quickly syncing new leads which come through from lead capture forms on your website, or when the lead reaches a predetermined Lead Score, which you can set yourself depending on the different actions a lead has completed. For example, viewing pages on your website, watching a marketing video, and clicking on a link in a marketing email will all add value to a lead’s Lead Score total.