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We talk to training organisations all the time, all over the world, and most are driven by the age-old training industry dilemma of how to get more students booked on more course. One of the best ways to do this is via a coherent and well-executed eCommerce strategy. Here’s the standard training organization eCommerce playbook we recommend to our customers.
There are plenty of statistics you can find about how eCommerce is reshaping how customers buy products and services. We’ve pulled a few we think are particularly relevant to the training industry:
Essentially, we break down the eCommerce problem into these four questions:
Here’s what we advise customers to think about with regards to attracting prospects to their website:
Once you have everything up and running, we advise clients to watch how things are going via Google Analytics. A few things you should monitor:
Here’s an example of an Administrate customer who has enjoyed many years of success selling their training courses online using a website equipped with secure online course booking and payments!
IA Seminars is a financial training provider based in Scotland, who has been an Administrate customer for a number of years.
Right away, you can see their well branded, attractive website guides visitors to the courses they offer. They list their courses on their website, provide additional details about each course, the date and time, and set a clear expectation of how many hours will it take the customer to finish the course.
They also take online bookings and secure payments and to do this, IASeminars connected their website to Administrate, which is what drives all the course and scheduling information on the website, and where bookings arrive once a customer completes their purchase. This means they have all their course, student, financial, and scheduling information in one place, and when updates are made within Administrate, they’re automatically updated on the website!
One of the great privileges we have is interacting with training companies of all sizes, all over the world. We get to see patterns emerge particularly around what sets more successful training companies apart from their peers. One of the key differentiators between the best and the rest is that those companies who sell their training courses online (and take payments!) significantly outperform those who don’t. This holds true across industries, company sizes, markets, geographies, and the types of training provided.
Don’t cede this important advantage!
Most of our training company customers aren’t technical. We get it. Your job is to deliver outstanding education, and that’s hard enough. That’s why we’ve got three solutions designed fit into your financial and technical level, all of which will help you achieve the goals we outlined above and deliver an outstanding eCommerce product.
Don’t worry, if you need assistance, our incredible Professional Services and Account Management teams are standing by to help and we’ve never met a website challenge we couldn’t help our customers solve!
Using an online course booking system will help your customers find you anywhere at any time.
You’ll increase your course bookings, deliver a better customer experience, and differentiate yourself from the competition!
Our mission at Administrate is to offer training companies an easy solution to run their entire business, and this includes listing their courses online via their website and providing secure online payments. We also provide a team of seasoned professionals, many of whom have worked at training companies in the past, to walk with you step by step along the way and help you overcome any technical challenges.
This is just the beginning though! We’d love to show you how once the sale is made from your website we can help you manage the entire process of delivering outstanding training for your students, then reporting on the results.
Any questions, don’t hesitate to book a call with our product experts.
If you liked this post, why not download our ‘Tips for Running Your Small Training Business’ eBook? Not only does it contain this post, but it also had nine other amazing posts, all tailored to smaller training businesses!
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