Case Study

Ping Identity tripled training revenue with Administrate

The Ping Identity team increased training revenue without new hires.

Overview

About Ping Identity

Ping Identity University is a training services provider operated by the training department at Ping Identity, a leading digital identity and access management organization.

Ping Identity logo
  • Industry:

    IT & Software

  • Objective:

    Centralize and grow training revenue without adding staff

  • Result:

    Standardized enterprise solution leading to 95% increase in online sales

Results

Ping Identity saw a 3x boost to training revenues in three years.

  • 567 %

    increase in registrations

  • 84 %

    reduction in ILT set up time

  • 8

    months of manual labor saved annually

The goal

Unlock revenue growth

Ping Identity sells training as a revenue stream. Manual processes created bottlenecks to growing that revenue. Their learner base also began to consume training differently, forcing the training team to seek a scalable solution.

 

Challenges

Manual registration means bottlenecks

A typical self-paced registration took up to five minutes per learner. With 2,300 self-paced learners annually, the training operations team spent over 150 hours (nearly 5 weeks) issuing course materials. This was not just slow, but also created a terrible customer experience. Students were waiting too long between registration and receiving course materials, and revenue growth was constrained by how many learners they could support manually.

  • 150 hours spent issuing course materials
  • Training completion stagnant at 30%
  • Learner base was asking for smaller, bite-sized or atomic learning scenarios
  • Unhappy learners
Very busy professional on a phone call while working on a laptop at a desk with charts and monitors.
Ping Identity logo.
“That’s a problem when your team size is static. Without automation through Administrate, we simply couldn’t keep up.”
Headshot of Leonie Schwede.

Leonie Schwede

Director of Customer Training, Ping Identity

Solution

 A composable tech stack with Administrate

Ping Identity restructured its training infrastructure using a composable tech stack—a modular approach to systems architecture that allowed seamless integration of best-in-class tools and custom-built learner portals.

  • By centralizing data, workflows, and training delivery logistics in Administrate, Ping replaced error-prone, brittle spreadsheets and disconnected systems with an automated, scalable backend.
  • Ping Identity was able to reformat their training content into bite-sized, ‘atomic’ chunks and easily integrate those into Administrate.
  • Admins assign and manage unnamed seats and track learner progress.
The provided image shows a flowchart illustrating the integration of various platforms and services with Administrate as the central TMS for Ping Identity's training operations, including tools like Salesforce, Credly, and Zoom to enhance training and assessment processes.
Ping Identity logo.
“For Q1 alone, we saved 42 hours on ILT setup. We’re projecting six weeks of manual time eliminated over the full year.”
Headshot of Leonie Schwede.

Leonie Schwede

Director of Customer Training, Ping Identity

What’s next

Redirect the time to growth

With training subscriptions on track to triple revenue over three years, Ping’s team is now building analytics dashboards that pull from Administrate and other systems to drive customer renewals, engagement, and prescriptive learning journeys.

Screenshot of Administrate’s course catalog interface showing training options with pricing, pass requirements, and a pop-up for creating a 12-month annual training pass.

There’s more

Streamlining training operations empowers the whole team

Automate tedious tasks, centralize operations, and free up your training team to focus on what matters. Check out our other case studies to see how leading training teams put that time to good use.

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