Case Study

Fortune 500 business services company: how they grew revenue 375%

Administrate helped this enterprise training team package, process, and report on new L&D revenue streams.

Overview

About the company

This company, a Fortune 500 member, offers paid training to 3,500+ learners annually. Training is often bundled with the sale of hardware, managed services, or in bulk to large client teams. Learners can access training through instructor-led courses, or self-serve for some courses. Training revenues are a core stream for the company.

F500 Services Company

  • Industry:

    Business Services

  • Objective:

    Monetize training with repeatable, reliable, integrated solutions

  • Result:

    375% growth

Results

The company now delivers $7M+ in training with a fully automated end-to-end solution, exposed new revenue opportunities and are on track to boost growth by 375%.

  • $ 7 m

    in revenue managed by Administrate

  • 375 %

    growth projected YoY

  • 120

    hours per month saved

The goal

Build an end-to-end training sales system

The company has dozens of transactional models for their hardware and services businesses, but training did not fit neatly into existing models. This made it difficult to package, invoice, and report on training revenue. The enterprise needed an end-to-end training sales system that could manage invoicing, packaging, compliance, and complex integrations.

 

Challenges

Training sales doesn’t fit into standard models

Training revenues were flat and reporting was poor, damaging L&D’s credibility. The culprit: there was no dedicated system to help manage the complexities of training sales.

Training sales were only one part of the company’s revenue and so, the organization had dozens of existing transactional models from selling physical products to managed service contracts, but none of them fit training. Existing resources were spent to develop custom solutions, but all failed to grow revenue.

Training Tokens

Specifically, the training team needed a way to realize revenue properly from the sale of training tokens. These tokens were presold in large volumes, often as add-ons for other products or services. Customers would then consume the tokens over time, cashing them in to access training they’d already paid for. However, it was difficult to track the revenue impact of this training back to the training team.

Training Sales Data

The L&D team also suffered from fragmented data that made it impossible to get a complete view of training financials. A result of piecemeal technologies used to reflect their training business model, it nevertheless hurt the training team’s credibility.

Executive discussing financials with team in boardroom, charts visible on screen behind him as he gestures.
Training is nothing like most existing transactional models. We looked at all the systems we had in place and asked ourselves: do we have anything that allows us to actually sell training and manage it? The answer was no.

John

Systems Senior Manager

Businesswoman looks at laptop screen with serious expression in her office.
  • Training tokens, or credits, not reported as realized L&D revenue.
  • Building the perfect internal solution was too expensive.
  • Huge gaps in data and reporting hurt L&D’s credibility.

Solution

End-to-end training sales system

 Administrate provided a complete training sales solution with flexibility for any training transaction, tracked all training data, and integrated into complex ERP, HRIS, finance, compliance, and billing systems. Using the powerful reporting engine in Administrate, the training team provided accurate revenue reports, repairing their reputation.

But Administrate did not only resolve the team’s reporting problems, as a training management system, Administrate quickly automated the bulk of training management, training sales, and ILT planning and scheduling for the company.

Image depicting the balance of training tokens for a company with options for choosing between training tokens of Gold and Silver in Administrate.
  • End-to-end training sales system that handles all training revenue models, including selling tokens.
  • Training products are now packaged, tracked, and accurately reported.
  • Powerful integrations with existing systems have replaced manual processes & ineffective tools.
Training tokens are really important to our business model, and that's unique to Administrate. The Training Management System handles this and the dates, courses, course locations, and registration information.

John

Systems Senior Manager

There’s more

Streamlining training operations empowers the whole team

Automate tedious tasks, centralize operations, and free up your training team to focus on what matters. Check out our other case studies to see how leading training teams put that time to good use.

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