Training sales were only one part of the company’s revenue and so, the organization had dozens of existing transactional models from selling physical products to managed service contracts, but none of them fit training. Existing resources were spent to develop custom solutions, but all failed to grow revenue.
Training Tokens
Specifically, the training team needed a way to realize revenue properly from the sale of training tokens. These tokens were presold in large volumes, often as add-ons for other products or services. Customers would then consume the tokens over time, cashing them in to access training they’d already paid for. However, it was difficult to track the revenue impact of this training back to the training team.
Training Sales Data
The L&D team also suffered from fragmented data that made it impossible to get a complete view of training financials. A result of piecemeal technologies used to reflect their training business model, it nevertheless hurt the training team’s credibility.