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We’re back again with the second entry in our series on how to make sure your small training business stands out from your competitors!
In the training industry, it can be challenging to stand out from the crowd, as chances are there is always going to be someone else who offers the same training as you do. That’s why it’s important to focus on the things that make you different and broadcast them to the world!
If you missed our first post in this series, you can check it out here, and then read on for even more tips on how to differentiate yourself in a crowded market!
If you want to make yourself stand out from your competitors, you need to look at what they offer and the sort of things they do and do something different! If you all offer exactly the same service as each other it’s going to be really difficult to guarantee those sales, as your potential customers will have no special reason to choose you over another training company.
So how can you do things differently from your competitors? Let’s take a look at some examples:
A great way you help yourself stand out is to let your past students shout about how great you are for you! You can tell your prospects again and again how amazing you are, but of course, you’re going to say that, so it might not actually mean all that much. However, if lots of your past students have lots of positive things to say about you that’s a far more convincing argument, and much more likely to make your potential customer purchase their training from you.
Here are some of the best ways you can use customer feedback to help yourself stand out to your potential customers:
Making yourself stand out isn’t all about your training offering. Think about the rest of your website as well, and what you can do to draw your potential customers in and away from your competitors.
One good way is to make your website a go-to place for industry news and expert opinion. Use your blog and your news section to allow your team to post relevant pieces about the training you offer, the industries you work within, and any applicable news pieces. You can also do blog posts that focus on current or past students, so potential students can get a really good insight into what it’s like to complete their training with you.
Positioning yourself as an expert in your field means that people interested in your relevant industries may find your website when they’re on the lookout for news or industry-related pieces. This will keep your brand fresh in their mind if they need training in the future.
It should also make it easier for your potential students to find your website in the first place if you’re posting lots of fresh content related to the courses you provide! It also gives you lots of interesting things to share on social media instead of just links to your course catalogue, which may not be very interesting!
Last time we talked about how important it is to make sure it’s really easy to become a customer. Just taking a lot of hassle out of the process can be the little push some prospects need to make the move to becoming a customer. However, it’s vital that you have a great customer journey from start to finish. Sure, it’s important to get those customers in the door, but if you don’t look after them throughout the whole journey, you’re quickly going to get a bad reputation. This will obviously affect the likelihood of you getting lots of new customers in the future. Make sure you stand out from your competitors by looking after your customers the entire time they are learning with you and well beyond!
Here are some tips to ensure your customer journey is the best out there:
If you want more tips on how to improve your customer journey specifically using Administrate’s training management software, you can check out this blog post!
If you liked this post, why not download our ‘Tips for Running Your Small Training Business’ eBook? Not only does it contain this post, but it also had nine other amazing posts, all tailored to smaller training businesses!
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